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The Work-Success Cycle: The Ongoing Article Writing Routine
All Trial and Error—But Only in the Beginning Success and failure. Peaks and valleys. Ups and downs. High seasons and low seasons. Whether you work in online business or not, you’ve likely heard these...
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Maximizing the Digital Business Pro’s Media File
Getting Creative If you’re in digital business today, you often don’t have time to get creative. Sure, you get some web pages done up, or come up with cool web site design ideas for the online...
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Fine-Toothed Comb: Honing Your PPC to Maximum Successful Effect
Smoothing Things Out It’s always interesting to watch other people work at their jobs. Some poets can go on partying benders, mess up their personal lives, and mismanage their finances. Yet when they...
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The Damage Done–Bad Content Mistakes and How to Avoid Them
Not Enough Care People are people. When they do their jobs well, they can do them spectacularly. When they make mistakes, however, the results can be disastrous. More often than not there is no...
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The Phantom Words of Success: Ghostwriting Online Articles for Others
The King’s Speech and Its Writer(s) A lot of people are in awe of well-composed words. Even in today’s world of flashy video images and 3-D special effects, a well-crafted set of alphabet letters and...
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Bookkeeping and Bookends: Keeping an Eye on Business Stats in Online Marketing
Bottom Line When you ask a lot of people that go into business for themselves why they took the leap to go solo professionally, the response is almost always the same: they wanted to maximize their...
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Infusion and Inspiration–Some Creative Ideas to Make Your Social Media...
From Boring to Brilliant Everything in life needs to be re-energized once in awhile if it’s going to last. A car company has to innovate and create a new model if it’s going to stay contemporary in the...
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Getting Some Templates for Your Online Business Content
In the Old Days “When I was your age, we had it tougher, but we did it better!” No doubt you’ve heard the above sentiment from seniors or older family members when they criticize modern ways. Be it how...
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Crossing the Borders—Some Tips for International Online Marketing
Points Farther Beyond You start your business. People get to know it locally. It does well. You get a little bigger regionally, again with more success. Then you stretch out to clients across your...
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Direct Hit: Making Your PPC Campaigns More Profitable by Targeting Your True...
Targeting Properly A lot of business pros appear to be free spirits. They use terms like “shoot from the hip” to describe their methods and they work “according to their instincts.” And who knows, they...
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Cost of Success: Being Your Own Best Financial Analyst in Online Business
Tapping Into Your Good Roots Money. The big green. Moola. The source of international economic harmony. And the root of all evil. Wait, what was that last one? Well, accusing money of being the root of...
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Applying Yourself Socially—Taking Advantage of All Social Media Marketing...
Lost in the Numbers Today’s world is an easy one to get lost in. Sometimes getting lost is a good thing, especially if you’re getting lost in deciding what cool, new tech toy to treat yourself to....
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Resolving the SEO vs. PPC Debate: Integrating SEO and PPC into One Successful...
The Ongoing Debate Debates over online business techniques and what’s best for independent business pros are numerous. The everlasting SEO vs. PPC debate is one of the most controversial; business pros...
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Design and Tech: Using Your Web Site Design Practices to Boost Your Online...
The Optimal Approach The practice of web site design is, above all, something of a business-related science. This is often lost on a lot of online business pros that think creating a web site is all...
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Overcoming Rejection: How to Optimize Your Success with Online Articles
The Rejection Slip Getting your work rejected is painful, pure and simple. Ask writers or architects and they can likely tell you stories of having their work passed over for public presentation, with...
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When the Party’s Over: Taking Stock of Your Social Media Marketing
At the End of the Day The popular conception of social media is often one of a party. In other words, it’s seen as a fun, if a bit more casual, way to market your business. While it can really help...
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How to Identify and Solve Your Web Site Problems
What to Expect While web site design has become a common industry today, some online business owners forget the real purpose of web site design and web site design services. Here’s the pure and simple...
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Social Range: Using Social Media Marketing to Better Hit Your Target Audience
Putting a Bead on It—or Them In business, you often hear the sales pros talk about hitting the target. In other words: you have to try to reach the client base who would be most interested in your...
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Baby Steps: Using the Basic Pathway of Online Business Marketing Techniques
Skeptical Origins Online business pros can be pretty skeptical about many things they do, and with good reason. They are the forerunners in a new media that can either bring them huge business success...
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Strategic Online Command: How to Strategize a Pay-Per-Click Operation for...
Shooting for a Bull’s-Eye It’s been said that nothing was ever achieved without focus. Whether it’s the journalist trying to get the scoop on a story or the corrupt gangster trying to grab power, or...
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